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Wordpress as Content Management System

Wordpress which used to be a blogging platform has now been widely used as a content management system for “websites”. Many corporate companies has started to recognize the easy management of wordpress sites and are now using wordpress as a basis for their corporate websites.

Wordpress sites used to look too informal, like a blog with many FREE standard themes available to download for FREE at wordpress.org. Some of these Free themes are very nicely designed, however, they lack the advance features and professional look, corporates are looking for.

Some corporates pay a professional to design a wordpress template / theme for their websites running on wordpress. These themes can be quite expensive which can be out of reach for small businesses.

However, there are now many wordpress theme developers creating ready made, nice professional wordpress themes which are also known as premium wp themes for a relatively cheap price compared to custom website designs. They even made it easily customizable so that the themes can be marketed to suit the majority of requirements. These premium wp themes can now look as professional as the site of CNN!

I was searching through premium wordpress themes to find one that is suitable for a client’s website and found One-Theme which has so many features that can be customized for any projects and most importantly, they are so easy to customize, anyone without HTML knowledge can do it.

The themes are professionally designed with many features that will make any website looks good and easy to manage. You can view the videos below which showcases the features or even try out the online demo at  One-Theme

Introduction to One Theme Wordpress Theme

Features and Admin Panel of One Theme Wordpress Theme

Download 10 Free Articles Win 1010 PLR Articles

Here is a chance to Win 1010 Free Articles 250 Word each with UNRESTRICTED PLR (that’s over 252,500 words in total!)

And you dont even have to Feel Lucky to win these Articles. Not like the usual Lucky Draw events that you have to get lucky to win, you simply need to refer 3 friends who purchased the article pack for $17 to get them for FREE.

Dont have Three Friends?

You can purchase these 1010 PLR articles directly, at only $17

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There are 101 folders with 10 articles each which you can see  details HERE.

Has Internet Marketing become more Expensive?

Over the course of two years, I have noticed several internet marketers increasing the price of their products and membership fees. Some has even doubled their prices! This may add barriers to entry for newcomers to the internet marketing arena. Newcomers have to invest more to start their internet marketing business compared to those that started earlier.

For example:

• Turbo Membership was only $67, now $97 and there is an announcement that it will increase to $147 in December 2008!
• Niches In A Box was $97, now with additional Elite Membership at $147
• PLR Pro was $127, now upgraded to Project Green Button @ $147 which will increase in stages to $167 and $197

The three products above are membership sites that provide members with new products monthly. Some even include features like hosting and autoresponder. Their prices have increased over the years and are set to increase again soon.

Internet Marketing Pricing Strategy

This is actually an internet marketing strategy being used by many seasoned internet marketers where they have learned to increase their sales by adding value to their products and memberships and increasing their prices at the same time.

This kind of strategy actually works if internet marketers can continually improve on their products and add value to their services. Moreover, in this strategy, earlier customers are allowed to keep their memberships at the same lower price they originally signed up with. This can increase loyalty of early members as these members find increasing value to keep their membership. This is because, early members can continue to enjoy improved features at the same price when they first joined the membership which new members have to pay more at the new higher rate.

This is a good strategy to learn from, however, one must be sure to be able to deliver or “over” deliver by adding more products, features and ultimately more value on a continuing basis. As such, new members will then be willing to pay the higher price for what he/she will be receiving in return. If this is not achieved, the products and services of the internet marketer will risk becoming too expensive to new customers.

So the question to the internet marketer is “Can you create enough value to command a higher price?”

The three memberships mentioned above have certainly achieved that successfully and from observation, the new standard price seems to be around $147…

Browse through the sites and learn how they have developed their businesses (membership) and how they are able to command higher pricing for their products and services.

The New Internet Marketing Solutions

Internet Marketing and website development has come a long way since its evolution. I remember when I first started internet marketing, I had to learn HTML, PHP, Javascripts etc to create websites with Microsoft FrontPage and Macromedia Dreamweaver. It even took me a year to learn Dreamweaver and to create professional looking sites. I have learned the skill as a hobby, so it wasnt that stressful for me compared to others. This type of hurdle has put off many people about developing their own websites due to the technical skills required.

Over the years, many site builders have been developed for easy site creation but I am about to show you the fastest site builder on the market and the most comprehensive.

It’s not even a site builder as we know it as the software dont “just” create sites for you. It is a complete internet marketing solution on automation.

As I have always described about the importance of the 3 Key Elements of Internet Marketing which are:

1. Product
2. Website
3. Traffic

The PLR Pro guys has just mastered putting these 3 elements into one software program with complete Site Management, Content Management and Traffic Management modules to help you launch a Successful Website in less than 5 minutes known as Project Green Button.

This is very helpful for new internet marketers to launch their first websites instantly as you can see in the video below. It is also helpful for experienced internet marketers who are building their portfolio of sites, saving them precious time in researching and creating sites.

Watch the video below on how easy it is to use Project Green Button

In the video above, you would notice that, you can choose the content of the website (provided in 9 languages) you want to create, customize your website with the 25 templates provided (125 to come), re-write your articles from the program itself, add links and more.

There is also a wordpress version updating soon.

There are 3 other videos to show you how easy it is to use the traffic management modules such as Article Marketing Automation, RSS Feed Submitter and Social Boomarking Poster at Project Green Button.

Want to know the simple script to increase your subscribers on Turbo Power?

Email List Building on Turbo Power

Any marketer will know that customer database is one of the most important marketing element that can help improve business performance. This is because when a company has a customer database, it allows its marketers to communicate with their customers easily and effectively. Updating customers with the latest news on the company or even the latest product and offers from the company. Companies often spent a fortune building customer database or even potential customer database as they know the value of these database.

In internet marketing terms, a potential customer database can easily be collected and can simply be the name and email address of interested parties that visited the website. Any company can collect these databases online through their website by adding an email capture form with autoresponder to allow prospective customer to enter their details for receiving more information.

However, smart companies always try to further increase their business performance by not just communicating with the customer database but rewarding their customer databases to refer more customers to them.

This is because smart companies know that their customers can help promote them especially if they are being rewarded for their effort. That is why, you have come across referral programs like “member get member” from many banking and retail companies around the globe. These programs are very sophisticated and complex to manage well. There will be many administrative work in tracking and rewarding processes  to ensure all parties receive their rewards.

Now, you will be glad to know that In internet marketing, these processes can all be automatically applied and tracked with a simple script that you can install on your website. A script that will manage all referrals and rewards automatically for you and turbo charge the process of building your potential customer database.

You can see the result of turbo charging email subscribers with an automatic referal script.

The new improved script is known as Turbo Referer Pro. I highly recommend such a script and it is a MUST HAVE tool for any internet marketer. You can even test out the script and get yourself a reward at Turbo Referer Pro

The New Wave in Internet Marketing!

Just as we discussed New Wave Marketing, I want to show you an innovative way one internet marketer has implemented to his internet business this season. This is a very creative internet marketing strategies we can learn from to maximize business performance.

As the Christmas Season is getting closer, there is no reason why one should not use this opportunity to create a seasonal offer in internet marketing just like what you have seen in many retail stores offline. With special Christmas offers, new product launch, sales and promotions, internet offers can also be done.

One good example is from John Delavera of Turbo Membership. John creates a Christmas offer every year known as the Santa Deal Time offer where he creates special product packages specially for the season plus huge Bonuses for the offer as a Christmas Special.

What makes the offer interesting is that John only offers this special package for 7 days at a very special price and the price will increase $10 every single day! This makes the already irresistible offer hard to resist since the purchaser will “sort of” receive an early bird saving if one purchases earlier.

Of course, the pricing strategy is a great way to reward customers too. Since the offer is carried out online, it can also all be set automatically using a script from his powerful Online Management System. ( The beauty of internet marketing )

Competition and Games an Innovative Way to Promote

John has gone further to create innovative ways in marketing his Santa Deal Time Offer which I have not seen many doing. He uses online games related to Christmas to promote his offer such as Christmas Puzzle and Online Santa Game which you can try out here.

This makes the offer interesting and fun - just like how Christmas should be plus…

On the first day of launch, Five people with the highest score to the game will win the whole package of Santa Deal Time for FREE! If you have time to spare, try out the Santa Game too!

Free Gifts as Internet Marketing Strategy

Another internet marketing strategy applied in this promotion is a REWARD for telling friends about the event. This is no ordinary tell a friend script and John has demonstrated in his website using the very advanced refer a friend script known as Turbo Referer Pro. You can even test the script out at the bottom of the page and get a similar script for FREE when you refer 100 friends to view the Santa Deal Time page.

PS: Remember the Santa Deal ends 14 December 2008

New Wave Marketing - The Modern Marketing Principles

My mentor and friend, Pak Hermawan Kartajaya, is the Asean’s Marketing Guru and the Pride of Indonesia.  Since late August of this year, he has been writing about “The New Wave Marketing Series 100” at Kompass.com (Indonesia Online Media).  It is also a great joy to hear that he will co-author with Philip Kotler on a new book with the same title “New Wave Marketing”.

I am sure anyone in the marketing world, especially those that has taken “marketing” in their higher education, will remember the thick blue book of “Principles of Marketing” by Philip Kotler. ( Of course, there has been many new editions of the book that may be of different colors now.)  So there is no need of me to further the introduction of the world famous “Father of Modern Marketing for International Market”

So What’s “New Wave Marketing”?

According to Kartajaya, the famous nine principles of marketing, as we all have learned to know and applied in our marketing strategies, need to be revised and adapt to the modern world today and these new principles will be known as New Wave Marketing.  Whether or not they will actually replaced the old terms from now on has not been announced.

Just to point out, The nine principles of marketing by Kotler also referred as “Legacy Marketing” are:

1. Segmentation,
2. Targeting,
3. Positioning,
4. Differentiation,
5. Marketing-Mix (Product, Price, Place, Promotion),
6. Selling,
7. Brand,
8. Service,
9. Process

12 C’s of “New Wave Marketing”

The new elements or principles has now been termed the 12 C’s of “New Wave Marketing” and they are:

1. Communitization,
2. Confirming,
3. Clarifying,
4. Coding,
5. Crowd-Combo (Co-Creation, Currency, Communal Activation, Conversation),
6. Commercialization,
7. Character,
8. Caring,
9. Collaboration

The reason why I am posting and sharing this with you is that Internet Marketing Strategies are by and large derived from Marketing Strategies as we have learned and apply in the offline world.  The nine principles of Marketing by Philip Kotler are commonly applied to all businesses in their marketing strategies.

These nine principles have been widely applied in internet marketing by many businesses and internet marketers.  Since these nine principles of marketing will soon be revised to be “NEW WAVE MARKETING“, it is important for us to be aware of these new principles and apply the New Wave Marketing to online businesses and internet marketing in general.

The evolution of New Wave Marketing is actually the result of the development of internet.  And many large successful businesses, who have applied it, has become highly successful including online companies such as FACEBOOK, eBay, Apple and Amazon!

You will be able to understand the new terms better with the illustration below and you will see that the New Wave Marketing is actually a replacement of terms of the Nine Principles of Marketing.

• Segmentation => Communitization
• Targeting => Confirming
• Positioning => Clarifying
• Differentiation => Coding
• Marketing-Mix => Crowd-Combo
• Product => Co-Creation
• Price => Currency
• Place =>Communal Activation
• Promotion => Conversation
• Selling => Commercialization
• Brand => Character
• Service => Caring
• Process => Collaboration

These new terms described the principles of Marketing better than the previous terms and make more sense in the new world today. The changes in information technology especially the internet has revolutionized how human interact with one another, creating more opportunities as well as threats to all businesses. Just like the 9 principles of Marketing that needs adaption to the new world, we too need to adapt to the New Wave Marketing and apply them to our business to face this new world.

“We cannot Live Without Changes”

“It is not the Strongest that will Survive, BUT the Most Adaptable” -Jong Yong Yun (CEO Samsung)

These New Wave Marketing principles, when applied, allows companies to reap huge benefits with sustainable competitive advantage over others.

As an example,  Communitization is the first key of New Wave Marketing. Communities can easily be found on the internet as Online Communities have flourished tremendously over the past years. This can be seen in forums and social networking sites where users created their own community. With communitization principle in mind, marketers can now explore and research potential communities to market their business to.

Kartajaya explains that Communitization is much more effective than Segmentation as markets will not only be based on geography, demography or social backgrounds in traditional segmentation. BUT, markets will now be based on groups of people with the same passion or interest from all walks of life from anywhere around the world as communities.

If a company can apply communitization and gain the trust and love of communities, then these communities will volunteerily help market the company and defend the company from critisims coming from outside the community.

Marketers need to be aware of these new principles, gain better understanding and apply these New Wave Marketing in order to reap bigger benefits.

The 100 essays of New Wave Marketing are still developing at Kompas.com as I write this post. However, they are written in Bahasa Indonesia, you will need to wait for the new book with Kotler to gain deeper understanding about this New Wave.

Applying New Wave Marketing Principles

To show an example, Kartajaya instantly apply New Wave Marketing strategies in launching his book and conference by organizing a New Wave Marketing Competition.

There are three categories to the competition. Participants /Contestants will help promote “New Wave Marketing” and “Markplus” online by submitting either

1. a Picture to Flickr,
2. a Video to Youtube and/or
3. a Story to their personal blogs.

By entering into this competition and submitting these materials online, contestants will actually help promote “Markplus” and the “New Wave Marketing” principles for Kartajaya online, creating more awareness and buzz for his product launch. This is an example of the New Marketing Mix - Crowd Combo in New Wave Marketing.

The prize:

There are 6 prizes to be won, 2 from each category and the winner will win a Nokia N3500 handphone each sponsored by Nokia!

As you can see, the prizes do not have to be huge and you can even find sponsor for it This is an example of “low budget high impact” New Wave Marketing Strategies as described and applied by Pak Hermawan Kartajaya.

With an example shown above, I am sure you will get some ideas on how you can use internet and New Wave Marketing to enhance your presence online as well as boosting your business performance.

Blogging to The Bank Version 3.0!

This is only a few internet marketing books that actually launched a version 3.

I read through the book and find that it is very informative for any newbie to start a blog and make money from their blogs. However, if you are an experienced internet marketer and has kept yourself updated with the latest internet marketing trends like web 2.0, SEO, article marketing and so on. You may not find the book useful.

Blogging to the Bank 3.0 is written more for newbies in mind, for someone who has no clue on setting up a blog, or for those people whose blogs are not making them any money at all.

The book explains in detail on how to set up a blog, optimize them for reader and search engines and doing keyword research for your blog.

How to get content for your blog - Rob reveals his secret weapon on getting content is from… guess what.. he uses PLRpro for his PLR articles. PLRpro may be expensive but the quality is top notch especially when the membership comes with automatic site builders, wordpress auto posting, article marketing automation, social bookmarking etc. Another cheaper alternative is SimplyPLR a new service providing PLR articles that can be spinned at less than 30% of PLRpro.

It then describe how you can monetize your blog mentioning various methods and programs that you can make money for your blog.

Traffic building methods paid as well as Free methods are highlighted including how to get your blog indexed within 48 hours by search engines.

As a summary of my review, I find it similar to version 2 with some updates on new trends and techniques in internet marketing strategies. As I have said, if you had version 2 and that you have kept yourself up to date with the latest internet marketing strategies, then you wont need this book.

Not that the book is useless, since I must confessed I learnt several key strategies when I purchased version 2.

If you are new to blogging and internet marketing, has not set up a blog before, or your current blog is not making you any money, then you will find Blogging to the Bank 3.0 useful.

A Simple Business Idea that can easily make you $3000

I have just finished reading the 44 pages special report on “Offline Gold” by Offline Biz and I just want to highlight and share with you one of the testimonials with regard to how Matt used the business idea outlined and walked away with $1.500 on day 1. The testimonial actually turned out to be one of THE BEST Business Ideas shared, that can easily increase your monthly residual income.

Read what Matt has done below and try to apply it to your own neighborhood You can download the special report that contains more of such business ideas at the bottom.

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There is a local pet store here that specializes in pure-breed “pocket” dogs. You know…the cutesy kind that Paris Hilton wannabes stuff in their Gucci bags and walk around in the mall with.

I think these dogs look like rats and gerbils, but to each their own.

These things sell for $1300 and up.

The other day, after reading this thread, I found the website of said dog store and almost had to throw up at how terrible it is.

It is absolutely doing nothing for this persons business. It is the type of site that a business has made up just to say that they have a website and aren’t stuck in the 17th century.

So today I walked in and chatted up the owners, who also mind the store.

I asked them how business was doing and they indicated it was lukewarm, mostly because we are in the post-holiday season.

I then inquired what marketing they were doing:

They have a yellow pages ad and do some local coupon ads twice a year or so.

I then asked how many people come in the store, look around a little bit, and then claim that they’ll come back at a later time when they see a dog they like (their “inventory” of dogs changes weekly).

They said probably 95%. Of these 95% about half take a business card or flyer. Of those half, only about 5% come back and actually end up buying something.

I said not bad but I can improve it, and spent the next hour explaining how…and then signing them up for a 3000 dollar complete site overhaul and 250 monthly fee for hosting and monthly update.

I snatched the monthly fee by offering this service: they have their customers and potential customers sign up for a monthly e-mail update on what they have in stock.

Customers can also go the website and email subscribe, of course.

I come in once a month and film their new inventory (using a Flip Video recorder). I will record about 90 seconds of video footage per mutt (they usually have around 12-15).

Each dog’s video clip gets uploaded to youtube. The monthly email gets put together, with a two or three paragraph blurb about the new dogs they have available and the 12-15 videos embedded in the email.

The effect of this is twofold: customers that have already purchased a dog, will probably check out a video,fall in love with one of the dogs, and rush in to buy it.

Customers who walk in, but don’t like any of the dogs they currently have, can get a monthly audio/visual update on the stores inventory from the comfort of their home or workplace.

So instead of losing a potential buying customer, the store can now put its product in the face of prospects once a month with ease.

I estimate that it will be about 2 or 3 hours of actual labor per month.

If I start getting too busy I know someone who I can pay 50 bucks to do it for me.

So 200 bucks a month for sitting on my ass. Nice.

250 a month is probably cheap. But it’s my first client and I’m learning.

By the way I walked out of the store with a check for $1500. Always get half up front, and wait until it clears before you start.

Peace.
Matt Jutras
Alpharetta, Georgia, USA

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So what did you think? Can you do this?

Andrew Cavanagh is actually right, 95% of offline businesses are clueless about internet marketing and you can help them improve on their business performance

Download a more detailed report with more of such ideas at OfflineBiz. In the report you will even learn how you can approach businesses without being looked upon as a salesman but as an expert!

And to make things easy for you, you can Download directly HERE (ps: this is a direct download link to a zip file, please right click and save as).

But I still suggest you to visit their website as there are other resources, articles and tips on how you can apply this business idea, including a Free membership access to their forum so it should worth your visit.

Getting traffic to your website can be a struggle for many new website owners.

The main methods to attract traffic to your websites are by using Search Engine Optimization techniques, Article Marketing techniques, Social Bookmarking and Social Networking Techniques.

These methods are effective but will take some time to actually notice some results. These techniques will require deeper understanding, learning and tools to achieve good results.

If you are starting out and you need to get instant traffic, the best way is, to use pay per click advertising or PPC advertising. The three main players are Google Adwords, Yahoo Search Marketing and MSN Adcenter.

Now, you can actually make use of PPC advertising to get instant traffic to your website for FREE. The way around this is to find coupons or credits from these companies that allow you to try out their service.

Some hosting companies provide coupons for new customers who purchased their web hosting package. You find out more of about this at Web Hosting Reviews.

You may also search for these coupons online but most of these coupons posted online usually do not work anymore, expired or only valid for some countries.

Now Yahoo Search Marketing is giving out $25 credit for its PPC service which you can claim to use for FREE. This coupon has been working for a long time and should still work. Get the Yahoo credit while it is still available at Yahoo Search Marketing Coupon.

With $25 credit, you can enjoy 500 FREE clicks in other words 500 instant visitors to your website with a $0.05/click bid. This can be a good start for any new website.

To maximize your Yahoo Ads credit, you should use a landing page where you can collect email address of your visitors to follow up with them anytime. With good contents, you will be able to get these visitors to return to your website.