Internet Marketing Solutions

Internet Marketing Potential in Indonesia

Recently, I get a lot of subscribers from Indonesia who wants to know more about the potential of Internet Marketing in Indonesia.

The first thing we should look at is the statistics of Internet usage of the world and funnel down to the internet usage and penetration  in Indonesia.

As shown in the table below, the internet usage of the world by geographic regions by Miniwatts Marketing Group. You can see that Asia leads other geographic regions in internet usage.

With the largest population of the world of 3,776,181,949 compared to rest of the world population of 2,899,938,339. Its no wonder Asia has the largest internet usage compared to other geographic regions of the world.

Now let’s look deeper into Asia and see the Top 10 countries with the highest internet usage in Asia and you will be surprised!

Indonesia is ranked No.5 of Asia’s leading internet usage country with over 25 million users in Indonesia. Compared to other more developed Asian countries, it’s a surprising lead.

This lead is hugely due to the huge population of Indonesia. With over 237,512,355 in population, it is the third largest country in Asia based on its population after China and India with a population of 1,330,044,605 and 1,147,995,898 respectively. The forth largest country based on population after Indonesia is Pakistan at 167,762,040.

So as you can see, Indonesia should, sooner or later climb to the number 3 spot of the largest internet usage in Asia. The table below shows the increasing internet usage of Indonesians.  A 5 million increase in one year over 2007-2008 and a 10.5% penetration.

It has been reported that the government of Indonesia is targeting 50 million users by 2009 which by no means a challenging task to increase internet usage by two fold or a 20% penetration (with 20% of the population using the internet).

Having said that, China has 19% of its population use the internet. Neighboring countries like Singapore has 58.6% and Malaysia has 59% of its population use the internet, not to mention Japan has the highest percentage of internet users achieving more than 73.8% penetration. Hence with the right support in infrastructure and commitment from the government, Indonesia should be able to achieve its target.

The government of Indonesia is however very confident that a 20% penetration should be easily achievable in 2-3 years especially when Indonesia has over 80 million in mobile phone subscribers, a 34% penetration in its total population which is expected to increase to 120 million by 2010. With the support mobile technology and trend towards mobile internet, plus the increase installation of wifi hotspots throughout Indonesia. Indonesia internet usage and future looks promising.

So with all the facts and figures, I am very sure Indonesians should see the huge potential in Internet Marketing their businesses for future growth. The increase in internet usage and penetration in Indonesia means that Indonesia is developing, its people are becoming more educated and sophisticated with the use of the internet media.

Currently, 25 million users are waiting for you to serve them and provide them with useful information, products and services that they can use locally. With a potential to grow 2 fold in 2 years, 50 million users is a huge market for any business to tap into. If you are not considering to at least start now, your competitors may outrun you.

You may browse through the internet marketing strategies and solutions that I have outlined here for you in this website to learn more on how you can improve your business performance and start marketing your business online.

Internet Marketing in Bahasa Indonesia language

If you prefer to browse in Bahasa Indonesia language, you may use my translated pages of Internet Marketing Indonesia. Other available translated languages can be access using the flags in the sidebar, although not perfectly translated, they should provide you enough understanding of internet marketing strategies outlined in this website.

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