Internet Marketing Solutions

Has Internet Marketing become more Expensive?

Over the course of two years, I have noticed several internet marketers increasing the price of their products and membership fees. Some has even doubled their prices! This may add barriers to entry for newcomers to the internet marketing arena. Newcomers have to invest more to start their internet marketing business compared to those that started earlier.

For example:

• Turbo Membership was only $67, now $97 and there is an announcement that it will increase to $147 sometime in January 2009!
• Niches In A Box was $97, now with additional Elite Membership at $147
• PLR Pro was $127, now upgraded to Project Green Button @ $147 which will increase in stages to $167 and $197

The three products above are membership sites that provide members with new products monthly. Some even include features like hosting and autoresponder. Their prices have increased over the years and are set to increase again soon.

Internet Marketing Pricing Strategy

This is actually an internet marketing strategy being used by many seasoned internet marketers where they have learned to increase their sales by adding value to their products and memberships and increasing their prices at the same time.

This kind of strategy actually works if internet marketers can continually improve on their products and add value to their services. Moreover, in this strategy, earlier customers are allowed to keep their memberships at the same lower price they originally signed up with. This can increase loyalty of early members as these members find increasing value to keep their membership. This is because, early members can continue to enjoy improved features at the same price when they first joined the membership which new members have to pay more at the new higher rate.

This is a good strategy to learn from, however, one must be sure to be able to deliver or “over” deliver by adding more products, features and ultimately more value on a continuing basis. As such, new members will then be willing to pay the higher price for what he/she will be receiving in return. If this is not achieved, the products and services of the internet marketer will risk becoming too expensive to new customers.

Recently, some internet marketers even use the “option strategy” in increasing their prices. For example, Turbo Membership new customers now have a choice of three level of memberships at $67, $77 and $97. Each with different level of products offer. Initially, there was only 1 choice which is a FULL TOP membership level for $67 which early members still enjoys.

So the question to the internet marketer is “Can you create enough value to command a higher price?”

The three memberships mentioned above have certainly achieved that successfully and from observation, the new standard price seems to be around $147…

Browse through the sites and learn how they have developed their businesses (membership) and how they are able to command higher pricing for their products and services.

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