Social Media & Online Video Growth
Here’s an interesting research result:
Nielsen Online and Ad:Tech joined together to create a landscape report looking at the global online media. The report compiles Nielsen Online data in the areas of online video, social media, audience, mobile, and more.
Typically, the online space doesn’t change dramatically from month-to-month or even year-to-year. But according to Charles Buchwalter, the Senior Vice President of Research Analytics at Nielsen Online, in the past 5-6 years, “this industry has transformed itself.”
The growth is evident not so much in the number of users, but where users are spending their time and how much time they are spending. Not surprisingly, the two biggest areas of growth over the last 2-3 years are online video and social networks. The significant growth of these two areas proves that innovation is still happening despite the current economic climate.
Additionally, there are other areas that are showing positive developments in the midst of the recession. Healthcare, packaged goods, and telecommunications were big spenders in traditional media and were slow to come online. However, those industries are now stepping up their efforts on the Web.
This report has indicated that more and more users are going online, using the social networks including online video. And that they are spending more time on these networks. Hence it is important that businesses adopt social media as part of their marketing strategy to market to the consumers online.
The report even highlights that big spenders in traditional media has realized the potential of social media and are stepping up to increase their presence in the social media online world.
View the growing list of social media sites in this free copy of Social Media Directory or learn about how to use the latest buzz in social media Twitter in Twitter Marketing Videos
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Sunday, May 24th, 2009 at 7:49 pm under
It’s looking more and more like video marketing is kind of the new article marketing. Not in a sense that it’s replacing it but rather it’s a vital part of any online marketing strategy.
May 25th, 2009 at 8:35 pmThanks Mr, for article
June 7th, 2009 at 3:16 pm